Agile Marketing for Sustainable Growth
Integrated Marketing Strategies, Bottom-Line Results
Welcome to Catalyst Factor, a new e-newsletter published by me, Craig Park.
An architect by training, a collaborative communications technologist by practice, I found my passion in strategic marketing. I am consulting industry veteran, a Fellow of the Society for Marketing Professional Services, and passionate about using agile strategic marketing initiatives to improving client connection, communication and collaboration.
My goal for this newsletter is to share insights and applications you can apply to your business. My focus is on delivering innovative solutions, expanding markets, and creation of a proactive client-focused culture; a philosophy based on providing strategic vision and collaborative engagement that realizes measurable and enduring value.
In short, I will share ideas, approaches, and tactics to implement integrated marketing strategies that yield bottom-line results.
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