A Catalyst is an agent that provokes or speeds significant change or action. A Factor is a multiplying action that produces the desired result.
These two traits of my practice combine in my role as an innovative advisor and AEC practice leader — working together with my teams to stimulate creative thinking, spur positive action, and generate excitement — that strengthens and focuses the company's purpose and accelerates positive results.
A Catalyst Factor grabs people’s attention — through word-of-mouth, social media influence, digital visual impact, and newsworthy results — that accelerates change, drives awareness and beliefs that lead to action, which in turn inspires results.
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